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Brand Strategy & management

As a marketing manager, I have experience with both marketing strategy and brand management. Not only did I create the annual marketing plan, but I also helped worked to refine the brand mission, vision, values, and voice; developed the brand story and buyer personas; and assisted with the update and rollout of the brand style guide.

Mission, Vision, Values, Voice

New mission and vision statements written in 2020 for Ready Training Online to revise much longer and complex statements.

Company Mission, Vision, Values, and Voice written by Whitney L. Wagner

brand story

Brand story written to provide direction for overarching messaging. Brand story was written using principles from Marketing Made Simple by Donald Miller.

Brand story written by Whitney L. Wagner

brand style guide

Led brand style guide document revisions after branding update.

Brand style guide revisions led by Whitney L. Wagner

marketing plan: 2021

Marketing plan developed in 2021 to provide direction for marketing efforts.

Marketing Plan developed by Whitney L. Wagner

buyer personas

Buyer personas developed to provide direction for marketing team in the development in marketing assets.

Buyer Personas document developed by Whitney L. Wagner

marketing plan: 2017

Marketing plan developed in 2017 to provide direction for marketing efforts in 2018.

Marketing plan developed by Whitney L. Wagner

marketing plan: 2021

Marketing plan developed in 2021 to provide direction for marketing efforts.

Marketing Plan developed by Whitney L. Wagner

Mission, Vision, Values, Voice

New mission and vision statements written in 2020 for Ready Training Online to revise much longer and complex statements.

Company Mission, Vision, Values, and Voice written by Whitney L. Wagner

buyer personas

Buyer personas developed to provide direction for marketing team in the development in marketing assets.

Buyer Personas document developed by Whitney L. Wagner

brand story

Brand story written to provide direction for overarching messaging. Brand story was written using principles from Marketing Made Simple by Donald Miller.

Brand Story

brand style guide

Led brand style guide document revisions after branding update.

Brand style guide revisions led by Whitney L. Wagner

marketing plan: 2017

Marketing plan developed in 2017 to provide direction for marketing efforts in 2018.

Marketing plan developed by Whitney L. Wagner

WRITTEN COMMUNICATION

My strongest skills lie in written communication. My college education incorporated several courses on Professional Writing and English. I have the ability to write for a variety of mediums tailored for the target audience and am an excellent proofreader and editor.

courageous: Living the fearless life god intended

Book self-published in April, 2016, by Whitney L. Wagner

Courageous: Living the Fearless Life God Intended, book published by Whitney L. Wagner

Parkland USA Retail Partners with Ready training online

Press release written in 2022 to publicize a partnership between Parkland USA and Ready Training Online.

Parkland USA press release announces partnership with Ready Training Online, written by Whitney L. Wagner

Why I pray for my husband’s ex-wife

One of the most popular blog posts written for Making the Most.

Why I Pray for My Husband's Ex-Wife, blog post written for Making the Most Blog by Whitney L. Wagner

courageous: Living the fearless life god intended

Book self-published in April, 2016, by Whitney L. Wagner

Courageous: Living the Fearless Life God Intended, book published by Whitney L. Wagner

Parkland USA Retail Partners with Ready training online

Press release written in 2022 to publicize a partnership between Parkland USA and Ready Training Online.

Parkland USA press release announces partnership with Ready Training Online, written by Whitney L. Wagner

Why I pray for my husband’s ex-wife

One of the most popular blog posts written for Making the Most.

Why I Pray for My Husband's Ex-Wife, blog post written for Making the Most Blog by Whitney L. Wagner

website design & maintenance

I have been designing and maintaining websites since the age of twelve, beginning with Microsoft Frontpage, working in Dreamweaver, Adobe Muse for a brief time period, Wix, Squarespace, and most often and most recently, WordPress. Several of these sites are no longer operational, as the organizations have moved providers or gone out of business since my freelance work; however, here are some examples of some of my website design work.

Messer-strickler

Freelance website designed and developed using SquareSpace for Messer-Strickler, Ltd.

Messer-Strickler website designed with SquareSpace by Whitney L. Wagner

Making the Most

Personal blog designed, developed, and maintained since 2013.

Making the Most blog website designed, developed, and maintained by Whitney L. Wagner

Downforce Air Solutions

Downforce Air Solutions website designed, developed, and maintained by Whitney L. Wagner while working for BAPS Auto Paints & Supply.

Downforce Air Solutions website designed, developed, and maintained by Whitney L. Wagner

pink ink creative marketing

Website designed, developed, and maintained for personal consulting business.

Personal consulting business website developed by Whitney L. Wagner

Nino’s pizza

Restaurant website designed, developed, and maintained by Whitney L. Wagner until the restaurant’s closing.

The Original Nino's Pizza website, designed, developed, and maintained by Whitney L. Wagner

Messer-strickler

Freelance website designed and developed using SquareSpace for Messer-Strickler, Ltd.

Messer-Strickler website designed with SquareSpace by Whitney L. Wagner

pink ink creative marketing

Website designed, developed, and maintained for personal consulting business.

Personal consulting business website developed by Whitney L. Wagner

Making the Most

Personal blog designed, developed, and maintained since 2013.

Making the Most blog website designed, developed, and maintained by Whitney L. Wagner

Nino’s pizza

Restaurant website designed, developed, and maintained by Whitney L. Wagner until the restaurant’s closing.

The Original Nino's Pizza website, designed, developed, and maintained by Whitney L. Wagner

Downforce Air Solutions

Downforce Air Solutions website designed, developed, and maintained by Whitney L. Wagner while working for BAPS Auto Paints & Supply.

Downforce Air Solutions website designed, developed, and maintained by Whitney L. Wagner

DESIGN & Photography

In a variety of roles, I have assisted in the design of advertisements, sell sheets, and social media graphics. I also have taken product photography for a number of employers and own a photography business on the side.

social media imagery

Utz social media post imagery, featuring Boulder Canyon White Cheddar, created by Whitney L. Wagner

sell sheet: Boulder Canyon

Boulder Canyon Sell Sheet for Utz Quality Foods, developed by Whitney L. Wagner

product photography

Atlas Collision Products, product photography by Whitney L. Wagner

family photography

Family photography, two girls hugging, by Whitney L. Wagner

social media imagery

Utz social media post imagery, featuring Boulder Canyon, created by Whtiney L. Wagner

sell sheet: Good Health

Utz: Good Health Sell Sheet

nature photography

Nature photography, photo of dandelion by Whitney L. Wagner

social media imagery

Utz social media post imagery, featuring Boulder Canyon White Cheddar, created by Whitney L. Wagner

social media imagery

Utz social media post imagery, featuring Boulder Canyon, created by Whtiney L. Wagner

sell sheet: Boulder Canyon

Boulder Canyon Sell Sheet for Utz Quality Foods, developed by Whitney L. Wagner

sell sheet: Good Health

Good Health Sell Sheet, created for Utz Quality Foods by Whitney L. Wagner

product photography

Atlas Collision Products, product photography by Whitney L. Wagner

nature photography

Nature photography, photo of dandelion by Whitney L. Wagner

family photography

Family photography, two girls hugging, by Whitney L. Wagner

OTHER MARKETING

Throughout my journey as a marketer, I have also worked to support brands on social media and in email marketing to a variety of audiences across multiple channels. I have over 10 years of experience in search engine optimization as well as Google Analytics, and I also have over a decade of experience planning meetings, events, and trade shows. I would love to talk to you more about my skills and experience!

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